Google Analytics & Tag Manager Setup

Why hire a Google Tag Manager Freelancer - Setup, Audits & Custom Tracking

GTM is one of those tools that looks simple on the surface — until you're debugging a broken conversion tag at 11pm trying to figure out why your Google Ads aren't recording purchases.

If you need GTM set up correctly, cleaned up, or extended with custom tracking, here's what working with a freelancer actually looks like.

What a GTM freelancer can do for you?

• ▹Fresh GTM setup — container creation, GA4 configuration, and base tag deployment
• ▹Google Ads conversion tracking — purchase events, lead form submissions, button clicks
• ▹GA4 event tracking — scroll depth, outbound clicks, video engagement, custom events
• ▹Audit of an existing container — identifying firing errors, redundant tags, or missing triggers
• ▹E-commerce tracking — product views, add to cart, checkout steps, purchase events
• ▹Cookie consent integration — ensuring tags fire conditionally based on user consent

Why GTM is worth getting right?

If your tracking is broken or incomplete, you're making decisions — and paying for ads — without knowing what's actually working. Common issues I find when auditing GTM containers:

• ▹Conversion tags firing on every page instead of only on the thank-you page
• ▹GA4 and Universal Analytics tags both running and counting sessions twice
• ▹No consent mode implemented — meaning data gets blocked in EU browsers
• ▹Missing events that your ad platform needs to optimize campaigns correctly

How the process works?

• ▹You share access to GTM, GA4, and Google Ads (view-only is fine to start)
• ▹I audit the current setup and document what needs to change
• ▹We agree on scope — one-time fix or full setup
• ▹I implement, test with GTM Preview and Tag Assistant, and document everything
• ▹Handoff includes a short video call walkthrough so you know what was done