Clinic Salvea

I joined the Salveo team as part of a project to technically upgrade and redesign the web portal. Through multiple iterations, the website was improved both functionally and in terms of content, adapting to the polyclinic's growing needs.

One of the key segments of the work was public health initiatives with an educational focus. As part of these initiatives, I worked on integrating and managing the accompanying channels—a YouTube channel, which now features educational materials and interviews (including collaborations with Natka Beck), and a Spotify channel where the same content is available in audio format. All of this material is centralized and accessible through the web portal.

Regarding the content architecture, the strategy evolved over time—from an initial model where each initiative had its own archive, to a model of publishing on a central blog with subsequent categorization and display within the respective initiative. Special attention was paid to SEO optimization, with keywords incorporated into both the initiative pages themselves and the URL structure.

Additionally, I implemented a display for user Google reviews, styled to match the design of the rest of the portal.